Why did it have to be HR Block ?

In my last round of buys, I picked up HRB -- HR Block . They have been on the MFI lists ever since I started this whole thing in the beginning of the year. I almost bought shares in Feb, but then 30 seconds of TV changed all of this.

It was before tax time and I saw an HR Block commercial --- they offered a scratchers game (same as you play in your local liquor store) for people that had them do their taxes.

That was a HUGE turnoff for me -- why ???

I view "Doing taxes" as a rather important financial transaction -- probably right up there with a quarterly review of your investments, maybe even more important than that. Why on earth would I want to go to a place that offered me a scratchers game to do my taxes ?? What's next -- go to a BINGO HALL and have your taxes done while playing Bingo ??

or

The new tax season is here -- go to Las Vegas and have the casino do your taxes.

It just does not make ANY sense to advertise like that so I was never going to buy HRB -- until my random August buys came up with HRB in the selection process and now I am stuck with them -- but I swear, if I see another commercial like this during tax season, I am dumping the shares no matter what...