Paris Hilton was taken, Britney Spears is in rehab and Anna Nicole ...

K-Swiss just announced a poor outlook for 2007 and the stock dropped 13% today. I know this - of course - because I have owned k-Swiss for almost a year now. I was just about to decide if I should sell them or keep them - the stock is still on the list.

I think they made the decision for me. I don't care so much about the earnings - the poor 2007 outlook - all the cash they are hording - the financials - and all that stuff. It's really secondary to the decision to have

"Anna Kournikova As New Spokesperson for the Brand" .

I am sports guy and I understand that big time athletes promote brands - but what message are you providing with having Anna Kournikova as your spokesperson. Let's see:
- Looks are more important than winning
- I could be top 10 tennis player, but I am rather a top 10 bimbo
- Hard work is overrated
- Paris Hilton was taken, Britney Spears is in rehab and Anna Nicole ...
- Who cares about the quality of the shoe, as long as it looks good

What are they thinking ???